About the video
This is a demonstration video for a viral marketing campaign. The premise is to create a video that can potentially go viral, while promoting a brand, and its story. Unlike most viral videos that are a single video, this video is a single concept with multiple versions. According to Forrester research, 50% of online users participate in contests, sweepstakes and coupons at least once a month. This allows Laptopsforall.com to leverage this trend, and make an impact across hyper-sgements of people. Where one person may only reach 100 people – those 100 people with be greatly influenced by the person simply because they know them.
The brand demographic in this case is generic as laptops represent all ages, so more attention was given to psychographics. While some prefer PC’s others rather Mac. With such a root in social media, there tends to be a brand affinity across people who are connected. These videos are designed to target based on affinity relationships within social groups.
Am I ok if I point to this webpage, from my blog? I’m researching and need to gather as many bits of good info as I can.
Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.
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