You’d think almost 7 gigs would be more than enough space to store your email – I’ve been ignoring this for days, but  I finally  had to do something.

However, forwarding all those messages by hand or downloading 6+ gigs of mail were out of the question. I simply had to start hitting that delete button. Using a few effective filters that helped determine what I could safely delete, I took my Gmail account from 92% of quota down to 67% of quota without losing one important message. Here’s how I did it.

First I created Labels for each filter, seperating all the emails with large file attachments, figuring that was the bulk of my issues. I typed in filters as you see below. Once the filter loaded the messages, I went in and applied the label to all previous messages.

filename:wmv -label:nodelete
filename:mov -label:nodelete
filename:mp3 -label:nodelete

filename:doc -label:nodelete
filename:pdf -label:nodelete

For each of those phrases, I just had to go through and actually use my brain to decide what to delete. This is the most time-consuming step, but it’s not that hard. And, it’s cathartic. Remember that if you press shift while selecting two messages, Gmail will select all messages in between. That’s useful for big chunks of messages that need to hit the trash!

Ahhhh…. I feel James Brown good!

This is a demonstration video for a viral marketing campaign. The premise is to create a video that can potentially go viral, while promoting a brand, and its story. Unlike most viral videos that are a single video, this video is a single concept with multiple versions. According to Forrester research, 50% of online users participate in contests, sweepstakes and  coupons at least once a month. This allows Laptopsforall.com to leverage this trend, and make an impact across hyper-sgements of people. Where one person may only reach 100 people – those 100 people with be greatly influenced by the person simply because they know them.

The brand demographic in this case is generic as laptops represent all ages, so more attention was given to psychographics. While some prefer PC’s others rather Mac. With such a root in social media, there tends to be a brand affinity across people who are connected. These videos are designed to target based on affinity relationships within social groups.

Lets treat online like traditional. Lets use to build campaign awareness for a fraction of the cost of tv and outdoor. I personally see the ads on the sidebar though im educated not to click. Low click thru rates means more impressions – more impressions means more awareness. There is a result in that which isn’t quatifiable by a the click metric.

Everyone wants to do it. Period. The thought that it is easy is so untrue. My thought is to approach it like real estate. Buy houses, renovate and flip or rent. So I’m shooting to do a new larger app/site at least every 2 months in efforts of monetizing it, while I do a simple one by hacking up easier projects and mashing in a few features at least once a month. In the meanwhile I build my network of friends to assist in market deployment – that way I can just build and build.

On the 19th of this November I will be speaking at a keynote showcasing Cre8tive Lab’s latest project. My friend Lisa and Meg suggested that I join toastmasters (which I did) to hone up my skills, its working – I’m excited!

I will have pics and video from the event!

Enjoy =)