We can track clicks – does that ruin what we should be really looking for? Nerd talk is, “Online is the best cause we can track clicks. Its an exact science for ROI marketing…’ Yet we miss the residual effect beyond the clicks. Outdoor can’t track clicks, tv can’t track clicks – yet it provides viable results for your business or offering. With online marketing, marketers suggest using richer ads to lift clicks – those rich ads are often engaged but not clicked – and this is not tracked.
Lets treat online like traditional. Lets use to build campaign awareness for a fraction of the cost of tv and outdoor. I personally see the ads on the sidebar though im educated not to click. Low click thru rates means more impressions – more impressions means more awareness. There is a result in that which isn’t quatifiable by a the click metric.
